Gypsy Switch is switching gears: we’ll be doing music branding for stores. No idea what music branding is? Have you ever gone into a retail store and wondered where it got the rad music that’s pounding in your head hours after you’ve gone? Music branding is the sonic form of a brand’s identity. We’ll be starting in Covent Garden in London on and around Neal St. Covent Garden is home to some of the trendiest stores. Stay tuned for the 1st playlist for one of my absolute favorite stores: All Saints Spitalfields.